Croma is an Indian retail chain of consumer electronics and durables operated by perpetuity Retail, an attachment of the Tata Group. Its product range includes over 500 products in the electronics and consumer durables order.
What is Croma?
Perpetuity Retail is one of the leading Consumer Durables and Electronics( CDE) retailers in India, operating under the brand name’ Chroma’. Launched in 2006, Croma was the first of its kind large format specialist retail store in India feeding all multi-brand digital widgets and home electronics needs.
What do Tata and Croma do?
Croma, a public chain of mega-stores in consumer electronics and durables, is possessed by perpetuity Retail, a 100 attachment of Tata Sons. At present, there is an aggregate of 42 Croma Plus 5 Croma Zip Stores in the country.
Chroma has also blazoned the launch offer of a fresh 5 percent reduction on any Chroma private marker products for any client with a Croma Mobile phone, and TV/ LED tab.
Some of Chroma’s products are a wide range of SKUs that hit the shelves similar to wine coolers, resolve air- conditioners, refrigerators, vacuum cleaners, blenders, kettles, broilers, mini-massagers, blender copters, laptops, IT accessories, and a host of other products. Products that fall into different product orders.
Croma’s ingrained products are available at all Croma stores across India.
Croma, a public chain of mega-stores in consumer electronics and durables, is possessed by perpetuity Retail, a 100 attachment of Tata Sons.
At present, there is an aggregate of 42 Croma Plus 5 Croma Zip Stores in the country.
Perpetuity Retail has preliminarily entered into a technology and sourcing agreement with Australian retail giant Woolworths, which will enjoy and operate retail operations in East India, while Woolworths will give specialized support and strategic sourcing installations from its global network.
Is Tata CliQ and Croma same?
In addition to using the Tata Group’s own-commerce platform CliQ, electronics retailer Croma plans to vend across all leading commerce similar to Flipkart, Amazon, and Snapdeal. “ We want to have a storefront model across all the major commerce and are presently in addresses with them.